What is Interakt?
Interakt is a WhatsApp Business platform that helps small and mid-sized businesses run marketing, sales and customer support on WhatsApp and Instagram. It is powered by the official WhatsApp Business API and operated by Jio Haptik Technologies. Businesses use Interakt to send campaigns to large contact lists, answer customers from a shared inbox, sell through WhatsApp catalogs and track leads in a simple sales CRM.
The product is split into a Marketing Hub, a Support Hub and a Sales CRM, with AI agents and an AI copilot layered on top. It also offers Instagram DM and comment automation, RCS fallback when WhatsApp delivery fails, and an AI call receptionist. Interakt is popular with Shopify and WooCommerce stores and with D2C brands that want an affordable, all-in-one WhatsApp tool.
Interakt at a glance
How does Interakt work?
- Start a free trial
Sign up for the 14-day trial without a card and connect your WhatsApp number to the Business API.
- Sync your store and contacts
Connect Shopify or WooCommerce to import your catalog and customers, or upload contacts with tags and custom fields.
- Launch campaigns
Send one-time or ongoing campaigns and click-to-WhatsApp ads, and track clicks and conversions.
- Handle chats and leads
Reply from the shared inbox, use chatbots and AI agents for common questions and move leads through the Sales CRM pipeline.
- Review analytics
Check campaign and team analytics to see which messages drive orders.
Interakt key features
Marketing Hub
Broadcasts, ongoing automated campaigns and click-to-WhatsApp ads with conversion tracking.
Shared team inbox
A Support Hub inbox for WhatsApp and Instagram with auto-assignment on higher plans.
No-code chatbots
Basic and advanced branching chatbots built without code.
Sales CRM
Pipelines that capture leads from WhatsApp, workflows, APIs and Shopify and assign them to sales agents.
WhatsApp commerce
Catalog sync, WhatsApp checkout, order management and in-chat payments.
Instagram automation
DM and comment automation, price-request replies and giveaways for Instagram accounts.
AI agents and copilot
Paid AI agents that answer queries and recommend products, plus an AI helper for writing campaigns and forms.
Why use Interakt?
- Shopify and WooCommerce catalog sync makes it quick to sell and send order updates on WhatsApp.
- Unlimited agents on plans keep team costs predictable as support grows.
- Click and conversion tracking show which campaigns actually lead to sales.
- RCS fallback helps important messages reach customers when WhatsApp delivery fails.
- A low entry price makes WhatsApp API marketing accessible to small brands.
Who is Interakt best for?
A good fit for
- Shopify and WooCommerce stores
- D2C brands in India and Southeast Asia
- Small support teams handling WhatsApp and Instagram chats
- Businesses that want a light sales CRM inside their WhatsApp tool
Less suited to
- Enterprises that need deep custom integrations from day one
- Teams that want AI agents included without an add-on fee
- Businesses that need email marketing in the same tool
Interakt pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $12/month (Instagram-only Starter); Growth $55/month |
Growth and Advanced add both channels, chatbots, commerce and webhooks, while Enterprise is priced on request. WhatsApp message charges and the AI Agents add-on are billed separately.
Prices checked October 2026. Vendors change plans often, so confirm on the official Interakt pricing page before you buy.
Interakt pros and cons
Pros
- Affordable plans with unlimited agents
- Strong Shopify and WooCommerce support
- Combines marketing, support and sales CRM
- Mobile apps for iOS and Android
Cons
- AI agents cost extra
- Advanced chatbots and auto-assignment sit on higher tiers
- Pricing differs between USD plans and India-specific CRM plans, which can be confusing
Interakt integrations and platforms
Works with
Available on
Interakt alternatives
See the full shortlist in Best WhatsApp Marketing Software.
Interakt FAQ
Is Interakt free?
Interakt is not free, but it offers a 14-day free trial with no credit card required. Paid plans include an Instagram-only Starter at $12 per month, Growth at $55 per month and Advanced at $69 per month. WhatsApp conversation charges from Meta are billed on top of the plan.
What is Interakt used for?
Interakt is used to market, sell and support customers on WhatsApp and Instagram. Businesses run campaigns and click-to-WhatsApp ads, handle chats in a shared inbox, automate replies with chatbots and AI agents, sell through WhatsApp catalogs and track leads in a built-in sales CRM.
Does Interakt integrate with Shopify?
Yes. Interakt has a Shopify app and syncs your Shopify catalog, customers and orders. This lets stores send abandoned cart reminders, order updates and promotional campaigns on WhatsApp. Interakt also supports WooCommerce as a catalog source and advertises more than 60 integrations.
Interakt vs AiSensy: what's the difference?
Both are WhatsApp API tools popular with Indian SMBs. Interakt bundles a shared inbox, chatbots, commerce features and a sales CRM into its plans and has mobile apps. AiSensy focuses more on broadcasts and click-to-WhatsApp ads and sells its chatbot builder and AI agents as separate add-ons.
Who owns Interakt?
Interakt is operated by Jio Haptik Technologies Limited, which is named in the copyright notice on its website. Haptik is a conversational AI company, and Interakt serves as its WhatsApp marketing and support product for small and mid-sized businesses.
Sources
This overview is based on Interakt's official website and documentation, checked October 2026.