DoubleTick: what it is, how it works & who it's for

WhatsApp Business platform with a multi-number shared inbox, broadcasts and AI agents

Updated · Pricing checked October 2026

What is DoubleTick?

DoubleTick is a WhatsApp Business platform that helps sales, support and marketing teams run customer conversations across many WhatsApp numbers from one shared inbox. Built by the Mumbai-based team behind QuickSell, it combines the WhatsApp Business API with team management, so managers can see every chat, assign leads and keep customer data inside the company rather than on personal phones.

Alongside the inbox, DoubleTick offers bulk broadcasts, click-to-WhatsApp ad tracking, a no-code bot and workflow builder, and AI agents trained on your own knowledge base. Native Android and iOS apps let field sales teams reply on the go. DoubleTick is aimed at growing and mid-sized companies in sectors like real estate, education, travel and manufacturing that rely on WhatsApp for selling.

DoubleTick at a glance

DoubleTick infographic: how it works in 5 steps, key features, pricing model and who it is best for
DoubleTick at a glance. Share or embed this infographic with a link to this page.

How does DoubleTick work?

  1. Book a demo and onboard

    DoubleTick does not offer a free trial, so teams start with a demo and then connect their WhatsApp numbers to the API.

  2. Add your team and numbers

    Set up agents, roles and hierarchy, then connect one or many WhatsApp numbers to a single account.

  3. Connect your CRM

    Link tools such as Salesforce, HubSpot, Zoho or LeadSquared for two-way sync of leads and chat history.

  4. Run campaigns and automations

    Send segmented broadcasts, track click-to-WhatsApp ads and build bots or AI agents to qualify leads.

  5. Monitor performance

    Use SLA alerts, chat summaries and analytics to see response times and how each agent is performing.

DoubleTick key features

Multi-number shared inbox

Manage chats, calls and groups across hundreds of WhatsApp numbers in one place, with chat assignment.

Broadcast campaigns

Send bulk messages to filtered audience segments and track delivery and replies.

Click-to-WhatsApp ads

Create and measure ads that open a WhatsApp conversation with your team.

No-code bots and workflows

Build automated flows for lead capture, routing and follow-ups without code.

AI agents and co-pilot

AI agents answer from your knowledge base, while co-pilot tools summarize chats, suggest replies and remind agents to follow up.

Governance controls

Role-based hierarchy, SLA breach alerts and masking of sensitive customer data in chats.

Mobile apps

Dedicated Android and iOS apps so sales staff can work from their phones.

Why use DoubleTick?

  • Managers get visibility into every customer chat instead of relying on staff phones.
  • Customer data stays with the company when a salesperson leaves.
  • One account can handle many WhatsApp numbers, which suits large sales teams and franchises.
  • Two-way CRM sync keeps lead records updated without manual copying.
  • AI summaries and suggested replies help agents respond faster.

Who is DoubleTick best for?

A good fit for

  • Sales-led businesses that close deals on WhatsApp
  • Mid-sized and large teams managing many WhatsApp numbers
  • Real estate, education, travel and manufacturing companies in India
  • Teams using Salesforce, HubSpot, Zoho or LeadSquared

Less suited to

  • Solo founders who want to try before buying, since there is no free trial
  • Buyers who want public price lists, as plan prices are not shown openly
  • Businesses focused mainly on email or SMS marketing

DoubleTick pricing

Pricing modelContact sales
Free planNo
Free trialNot confirmed
Starting priceSee the official pricing page

Starter, Pro and Enterprise plans are offered, but prices are not listed on the main pricing page. WhatsApp conversation charges vary by country, and higher tiers add shared or dedicated account managers.

Prices checked October 2026. Vendors change plans often, so confirm on the official DoubleTick pricing page before you buy.

DoubleTick pros and cons

Pros

  • Strong multi-number inbox and team controls
  • Native mobile apps for field sales
  • Wide CRM integration list with two-way sync
  • AI agents included in every plan

Cons

  • No free trial or public pricing
  • Feature depth may be more than very small businesses need
  • Focused on WhatsApp rather than a broad set of channels

DoubleTick integrations and platforms

Works with

  • Salesforce
  • HubSpot
  • Zoho
  • LeadSquared
  • Zapier
  • Shopify
  • Google Sheets
  • Bitrix24
  • Pabbly
  • Tally

Available on

  • Web
  • iOS
  • Android
  • API

DoubleTick alternatives

DoubleTick FAQ

Is DoubleTick free?

No. DoubleTick does not offer a free plan or a free trial. The company suggests booking a demo instead. It sells Starter, Pro and Enterprise plans, but prices are not shown on the main pricing page, and WhatsApp conversation charges are billed separately based on country.

What is DoubleTick used for?

DoubleTick is used to run sales, support and marketing on WhatsApp at team scale. Businesses use it to manage many WhatsApp numbers from one inbox, send broadcasts, track click-to-WhatsApp ads, automate lead qualification with bots and AI agents, and sync chat data with their CRM.

Does DoubleTick have a mobile app?

Yes. DoubleTick has dedicated apps for Android and iOS in addition to its web dashboard. The mobile apps let sales and support staff handle WhatsApp conversations away from a desk while managers keep visibility over chats, assignments and response times.

DoubleTick vs WATI: what's the difference?

Both offer WhatsApp API access, a team inbox, broadcasts and AI agents. DoubleTick leans toward sales teams that manage many numbers, with strong hierarchy controls and CRM sync. WATI publishes its prices, offers a 7-day free trial and targets a broader mix of marketing and support use cases.

Does DoubleTick integrate with Shopify?

Yes. Shopify is among DoubleTick's listed integrations, along with Salesforce, HubSpot, Zoho, LeadSquared, Zapier, Google Sheets, Bitrix24, Pabbly and Tally. Connecting a store lets teams bring Shopify customer data into their WhatsApp workflows instead of copying it between tools by hand.

Sources

This overview is based on DoubleTick's official website and documentation, checked October 2026.