70 Top 10 guides · 737 tools shortlisted
The top 10 marketing tools for every job.
Pick a job, like sending newsletters, tracking rankings or scheduling posts. We test the tools that do it and rank the ten best, with a winner for each budget and team size.
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Browse by area
Eleven areas of marketing, one ranking method
Email & Messaging8 guides · 86 toolsSEO9 guides · 102 toolsContent & Creative10 guides · 109 toolsSocial Media5 guides · 57 toolsAdvertising5 guides · 57 toolsWebsites & Conversion10 guides · 114 toolsCRM & Automation8 guides · 95 toolsAnalytics & Data6 guides · 64 toolsEcommerce Marketing3 guides · 34 toolsPR & Brand2 guides · 21 toolsMarketing Operations4 guides · 41 toolsSee all 70 guides737 tools in total
Start here
The lists most marketers need first
01Email & Messaging
Best Email Marketing Software
Mailchimp, Brevo, Kit and 12 more on the shortlist→02SEOBest SEO Tools
Semrush, Ahrefs, Moz Pro and 9 more on the shortlist→03Social MediaBest Social Media Management Tools
Hootsuite, Buffer, Sprout Social and 12 more on the shortlist→04CRM & AutomationBest CRM Software
HubSpot CRM, Salesforce, Zoho CRM and 10 more on the shortlist→05Content & CreativeBest AI Writing Tools
ChatGPT, Claude, Gemini and 9 more on the shortlist→Every Top 10
All 70 guides
Filter by area. Each guide ranks the ten best tools for one job.
Showing 70 guides
15 tools shortlisted
Best Email Marketing Software
- Mailchimp
- Brevo
- Kit
- MailerLite
- +11 more
10 tools shortlisted
Best Newsletter Platforms
- Substack
- beehiiv
- Ghost
- Kit
- +6 more
11 tools shortlisted
Best Transactional Email Services
- SendGrid
- Mailgun
- Postmark
- Amazon SES
- +7 more
12 tools shortlisted
Best Cold Email Software
- Instantly
- Lemlist
- Smartlead
- Woodpecker
- +8 more
12 tools shortlisted
Best Email Verification Tools
- ZeroBounce
- NeverBounce
- Kickbox
- Emailable
- +8 more
12 tools shortlisted
Best SMS Marketing Platforms
- Attentive
- Postscript
- Klaviyo SMS
- SimpleTexting
- +8 more
12 tools shortlisted
Best WhatsApp Marketing Software
- WATI
- Interakt
- AiSensy
- Respond.io
- +8 more
10 tools shortlisted
Best Push Notification Software
- OneSignal
- PushEngage
- Pushwoosh
- Airship
- +6 more
12 tools shortlisted
Best SEO Tools
- Semrush
- Ahrefs
- Moz Pro
- SE Ranking
- +8 more
12 tools shortlisted
Best Keyword Research Tools
- Ahrefs Keywords Explorer
- Semrush Keyword Magic Tool
- KWFinder
- Google Keyword Planner
- +8 more
12 tools shortlisted
Best Rank Tracker Tools
- AccuRanker
- SE Ranking
- Wincher
- SERPWatcher
- +8 more
12 tools shortlisted
Best Technical SEO Tools
- Screaming Frog
- Sitebulb
- JetOctopus
- Lumar
- +8 more
12 tools shortlisted
Best SEO Content Optimization Tools
- Surfer
- Clearscope
- Frase
- MarketMuse
- +8 more
12 tools shortlisted
Best Link Building Tools
- Pitchbox
- BuzzStream
- Respona
- Hunter
- +8 more
12 tools shortlisted
Best Local SEO Tools
- BrightLocal
- Whitespark
- Yext
- Moz Local
- +8 more
10 tools shortlisted
Best WordPress SEO Plugins
- Yoast SEO
- Rank Math
- All in One SEO
- SEOPress
- +6 more
11 tools shortlisted
Best AI Search Visibility Tools
- Profound
- Peec AI
- Otterly.AI
- Scrunch AI
- +7 more
12 tools shortlisted
Best AI Writing Tools
- ChatGPT
- Claude
- Gemini
- Jasper
- +8 more
10 tools shortlisted
Best Grammar Checkers
- Grammarly
- ProWritingAid
- Hemingway Editor
- QuillBot
- +6 more
12 tools shortlisted
Best Graphic Design Tools for Marketers
- Canva
- Adobe Express
- Figma
- Kittl
- +8 more
12 tools shortlisted
Best AI Image Generators
- Midjourney
- ChatGPT Images
- Adobe Firefly
- Ideogram
- +8 more
12 tools shortlisted
Best Video Editing Software for Marketers
- CapCut
- Descript
- Adobe Premiere Pro
- DaVinci Resolve
- +8 more
12 tools shortlisted
Best AI Video Generators
- Synthesia
- HeyGen
- Runway
- Google Veo
- +8 more
10 tools shortlisted
Best AI Video Clipping Tools
- Opus Clip
- Vizard
- Klap
- Submagic
- +6 more
12 tools shortlisted
Best Podcast Software
- Riverside
- Descript
- Buzzsprout
- Podbean
- +8 more
12 tools shortlisted
Best Stock Media Sites
- Shutterstock
- Adobe Stock
- iStock
- Envato
- +8 more
10 tools shortlisted
Best Content Research Tools
- BuzzSumo
- SparkToro
- Exploding Topics
- Google Trends
- +6 more
15 tools shortlisted
Best Social Media Management Tools
- Hootsuite
- Buffer
- Sprout Social
- Later
- +11 more
11 tools shortlisted
Best Social Listening Tools
- Brandwatch
- Talkwalker
- Sprout Social
- Meltwater
- +7 more
12 tools shortlisted
Best Influencer Marketing Platforms
- Upfluence
- GRIN
- Aspire
- CreatorIQ
- +8 more
10 tools shortlisted
Best Link in Bio Tools
- Linktree
- Beacons
- Stan Store
- Later Linkin.bio
- +6 more
10 tools shortlisted
Best Online Community Platforms
- Circle
- Skool
- Mighty Networks
- Discord
- +6 more
12 tools shortlisted
Best PPC Management Software
- Optmyzr
- Adalysis
- WordStream
- Opteo
- +8 more
12 tools shortlisted
Best Ad Spy Tools
- Meta Ad Library
- Foreplay
- AdSpy
- BigSpy
- +8 more
11 tools shortlisted
Best AI Ad Creative Generators
- AdCreative.ai
- Pencil
- Creatopy
- Smartly
- +7 more
12 tools shortlisted
Best Affiliate Management Software
- Impact.com
- PartnerStack
- Rewardful
- Tapfiliate
- +8 more
11 tools shortlisted
Best Referral and Loyalty Software
- ReferralCandy
- Smile.io
- Yotpo Loyalty
- LoyaltyLion
- +7 more
12 tools shortlisted
Best Website Builders
- WordPress
- Wix
- Squarespace
- Webflow
- +8 more
12 tools shortlisted
Best Landing Page Builders
- Unbounce
- Leadpages
- Instapage
- Landingi
- +8 more
12 tools shortlisted
Best Sales Funnel Builders
- ClickFunnels
- Systeme.io
- Kartra
- GoHighLevel
- +8 more
12 tools shortlisted
Best Popup Builders
- OptinMonster
- OptiMonk
- Privy
- Poptin
- +8 more
12 tools shortlisted
Best Form Builders
- Typeform
- Jotform
- Google Forms
- Tally
- +8 more
12 tools shortlisted
Best A/B Testing Tools
- Optimizely
- VWO
- AB Tasty
- Convert
- +8 more
12 tools shortlisted
Best Heatmap Tools
- Hotjar
- Microsoft Clarity
- Crazy Egg
- FullStory
- +8 more
12 tools shortlisted
Best Live Chat Software
- Intercom
- Tidio
- LiveChat
- Zendesk
- +8 more
12 tools shortlisted
Best Customer Review Platforms
- Trustpilot
- Yotpo
- Judge.me
- Okendo
- +8 more
12 tools shortlisted
Best Webinar Software
- Zoom Webinars
- Livestorm
- Demio
- WebinarJam
- +8 more
13 tools shortlisted
Best CRM Software
- HubSpot CRM
- Salesforce
- Zoho CRM
- Pipedrive
- +9 more
13 tools shortlisted
Best Marketing Automation Software
- HubSpot Marketing Hub
- Adobe Marketo Engage
- Salesforce Marketing Cloud
- ActiveCampaign
- +9 more
12 tools shortlisted
Best Zapier Alternatives
- Zapier
- Make
- n8n
- Pabbly Connect
- +8 more
12 tools shortlisted
Best Customer Data Platforms
- Segment
- mParticle
- RudderStack
- Tealium
- +8 more
12 tools shortlisted
Best B2B Lead Generation Tools
- Apollo.io
- ZoomInfo
- Lusha
- Clay
- +8 more
11 tools shortlisted
Best ABM Platforms
- 6sense
- Demandbase
- RollWorks
- Madison Logic
- +7 more
11 tools shortlisted
Best LinkedIn Automation Tools
- Expandi
- Dripify
- Waalaxy
- HeyReach
- +7 more
11 tools shortlisted
Best Scheduling Software
- Calendly
- Cal.com
- Chili Piper
- SavvyCal
- +7 more
12 tools shortlisted
Best Google Analytics Alternatives
- Google Analytics 4
- Adobe Analytics
- Matomo
- Plausible
- +8 more
11 tools shortlisted
Best Product Analytics Tools
- Mixpanel
- Amplitude
- Heap
- PostHog
- +7 more
11 tools shortlisted
Best Marketing Attribution Tools
- Triple Whale
- Northbeam
- Hyros
- Rockerbox
- +7 more
12 tools shortlisted
Best Marketing Reporting Tools
- Looker Studio
- AgencyAnalytics
- Databox
- Whatagraph
- +8 more
10 tools shortlisted
Best Call Tracking Software
- CallRail
- CallTrackingMetrics
- Invoca
- WhatConverts
- +6 more
12 tools shortlisted
Best URL Shorteners
- Bitly
- Rebrandly
- Short.io
- Dub
- +8 more
12 tools shortlisted
Best Email Marketing for Shopify
- Klaviyo
- Omnisend
- Attentive
- Postscript
- +8 more
10 tools shortlisted
Best Product Feed Management Tools
- DataFeedWatch
- Feedonomics
- GoDataFeed
- Channable
- +6 more
12 tools shortlisted
Best Amazon Seller Tools
- Helium 10
- Jungle Scout
- SellerApp
- Viral Launch
- +8 more
12 tools shortlisted
Best PR Software
- Muck Rack
- Cision
- Meltwater
- Prowly
- +8 more
10 tools shortlisted
Best Brand Monitoring Tools
- Mention
- Brand24
- Google Alerts
- Awario
- +6 more
12 tools shortlisted
Best Project Management Tools for Marketing Teams
- Asana
- monday.com
- ClickUp
- Trello
- +8 more
10 tools shortlisted
Best Content Calendar Tools
- CoSchedule
- Planable
- StoryChief
- Notion
- +6 more
12 tools shortlisted
Best Digital Asset Management Software
- Bynder
- Brandfolder
- Canto
- Frontify
- +8 more
11 tools shortlisted
Best Video Hosting for Business
- Wistia
- Vimeo
- Vidyard
- Loom
- +7 more
No guides match that filter.
How we rank
Same four scores in every list
A 9.0 for an email tool means the same as a 9.0 for an SEO tool. Each score is out of 10, and the overall score is the average.
- 01Ease of use
How fast a new user gets real work done without the help docs.
- 02Features
Depth of the core feature set against the category leader.
- 03Value for money
What the entry plan includes and how fast the price climbs as you grow.
- 04Support
Reply speed and quality across two real support tickets.
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