Best Google Analytics Alternatives in 2026: Top 10 Picks
We're testing every tool on this shortlist now. The ranked Top 10, with scores and a pick for each use case, publishes here when testing is done.
The shortlist
Listed A–Z. Order here is not a ranking. Click a tool to read its overview.
- Adobe Analytics
- Amplitude
- Cloudflare Web Analytics
- Fathom
- Google Analytics 4
- Matomo
- Mixpanel
- Piwik PRO
- Plausible
- PostHog
- Simple Analytics
- Umami
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