What is Brevo?
Brevo is a customer engagement platform that combines email marketing, SMS, WhatsApp, marketing automation and a CRM in one account. Known as Sendinblue until 2023, it is based in Paris and also offers a transactional email service through an API and SMTP relay. That mix makes it useful both to marketers sending campaigns and to developers sending order confirmations or password resets.
Brevo prices its plans mainly by email volume rather than by contact count, and the free plan can store a large contact list while capping daily sends. Paid plans add automation, A/B testing, WhatsApp, push notifications and AI agents for marketing, sales and data analysis. Brevo also sells loyalty, live chat and meeting tools for teams that want one platform.
Brevo at a glance
How does Brevo work?
- Add contacts and connect your stack
Import contacts or sync them from Shopify, WooCommerce, WordPress, Salesforce and other tools. Developers can connect through the API or SDKs.
- Create campaigns
Build email campaigns with the editor and templates, or write SMS and WhatsApp messages for the same audience.
- Automate journeys
Set up workflows that react to signups, purchases or site events, such as welcome series and cart reminders.
- Send transactional messages
Trigger order confirmations and alerts from your app through the REST API or SMTP relay, with webhooks for delivery events.
- Measure and refine
Review reports, logs and A/B test results, then adjust segments and timing.
Brevo key features
Email marketing
Drag-and-drop editor, templates, an AI content generator and segmentation on every paid plan.
Transactional email API and SMTP
Send app emails through a REST API or SMTP relay, with SDKs, batch sending, webhooks and searchable logs.
SMS and WhatsApp
Send text messages with prepaid SMS credits, and WhatsApp campaigns from the Professional plan.
Marketing automation
Unlimited workflows from the Standard plan, plus event and web tracking to trigger them.
Sales CRM
Custom pipelines, deal tracking and sales automation alongside marketing data.
Aura AI agents
AI agents for marketing, sales assistance, data analysis and conversations.
Multichannel extras
Web and mobile push, live chat, chatbots, loyalty programs and mobile wallet passes on higher tiers.
Why use Brevo?
- Brevo has a free plan that stores up to 100,000 contacts and sends 300 emails per day.
- Pricing is based on email volume, which can suit large lists that are emailed less often.
- Marketing and transactional email run from the same account.
- Email, SMS, WhatsApp and push share one contact database.
- Data is hosted in the EU, which can help with GDPR requirements.
Who is Brevo best for?
A good fit for
- Small businesses that want email and SMS on a budget
- Ecommerce stores on Shopify or WooCommerce
- Developers who need a transactional email API
- Teams adding WhatsApp or push messaging to email
Less suited to
- High-volume senders who want WhatsApp, since it starts on the Professional plan
- Teams wanting advanced features on a small budget, as Professional starts at $499/month
- Users who need unlimited daily sends on the free plan
Brevo pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $9/month (Starter, 5,000 emails) |
Standard starts at $18/month and adds automation and A/B testing. Professional starts at $499/month and Enterprise is quoted by sales. SMS credits are sold separately.
Prices checked October 2026. Vendors change plans often, so confirm on the official Brevo pricing page before you buy.
Brevo pros and cons
Pros
- Generous free plan for contact storage
- Email, SMS, WhatsApp and transactional email in one platform
- Developer-friendly API, SDKs and SMTP relay
- Volume-based pricing instead of per-contact pricing
Cons
- Free plan is capped at 300 emails per day
- A large price jump from Standard to Professional
- SMS is billed separately through credits
Brevo integrations and platforms
Works with
Available on
Brevo alternatives
See the full shortlist in Best Email Marketing Software.
Brevo FAQ
Is Brevo free?
Yes. Brevo has a free plan that needs no credit card. It lets you store up to 100,000 contacts and send up to 300 emails per day after your account is approved. Free emails carry Brevo branding. Paid plans remove the logo, raise sending volume and unlock features such as automation and A/B testing.
What is Brevo used for?
Brevo is used for email marketing, SMS and WhatsApp campaigns, marketing automation and transactional email. Businesses use it to send newsletters, automate welcome and cart reminder flows, and manage leads in its CRM. Developers use its API and SMTP relay to send order confirmations, receipts and password resets from their apps.
Is Sendinblue the same as Brevo?
Yes. Sendinblue changed its name to Brevo in May 2023. The rename reflected the move from an email tool to a broader platform that includes a CRM, sales tools and more channels. Existing Sendinblue accounts, features and integrations carried over to Brevo.
Brevo vs Mailchimp: what's the difference?
The main difference is how they charge. Brevo prices plans mostly by email volume, so storing a large list costs less, while Mailchimp prices by contact count. Brevo also includes transactional email, SMS and WhatsApp in the same account. Mailchimp is often viewed as more polished for design-focused newsletters.
Does Brevo integrate with Shopify?
Yes. Brevo offers an official Shopify integration that syncs customers and orders so you can send cart reminders, order updates and targeted campaigns. It also has official plugins for WooCommerce, WordPress and Magento, and connects with more than 150 tools including Zapier and Make.
Sources
This overview is based on Brevo's official website and documentation, checked October 2026.