What is Leadpages?
Leadpages is a landing page builder that helps small businesses, coaches and marketers create pages and simple websites designed to collect leads and drive sales. It belongs to the Redbrick family of digital brands. The product pairs a drag-and-drop editor with conversion-focused templates, custom domains and built-in blogs, so users can run campaign pages and a small site from one account.
Every plan includes AI page creation, powered by a monthly credit allowance, and an MCP connector. Higher plans add A/B testing, dynamic text replacement, lead enrichment, anonymous visitor detection, Smart Traffic routing, heatmaps and auto-personalization. Because pages, forms and multiple steps can be linked together, many users also build simple sales funnels in Leadpages.
Leadpages at a glance
How does Leadpages work?
- Choose a template or generate a page
Start from a conversion template or let the AI build a first draft from a prompt.
- Edit in the drag-and-drop builder
Adjust sections, forms and copy, and keep layouts responsive on mobile.
- Publish on your domain
Connect a custom domain with SSL and publish pages or a small site with a blog.
- Connect lead capture
Send form leads to your email or CRM tool and link pages into a simple funnel.
- Test and improve
On Grow and Optimize, run A/B tests, use Smart Traffic and review analytics to raise conversions.
Leadpages key features
Drag-and-drop page builder
A visual editor with conversion-focused templates for landing pages and small sites. Templates are organized by goal, such as webinars or lead magnets.
AI page creation
Generates pages and copy using monthly AI credits that refill each billing cycle. Credits can be topped up if a month's allowance runs out.
Custom domains and blogs
Plans include custom domains with SSL and one or more blogs. This lets a small business run a basic site without a separate builder.
A/B testing
Manual tests with up to six variants on Grow, and multivariate testing on Optimize. Results show which variant converts better before you commit to it.
Smart Traffic and heatmaps
Optimize routes visitors to the best-performing variant and adds click and scroll heatmaps. These tools aim to lift conversions without constant manual testing.
Lead enrichment and visitor detection
Grow and higher enrich lead records and identify anonymous company visitors. This helps B2B teams see which companies are showing interest.
Funnels
Link landing pages, forms and thank-you pages into simple multi-step funnels. This covers common lead magnet and webinar flows.
Why use Leadpages?
- Leadpages makes it quick for non-technical users to publish lead capture pages.
- Entry plans are priced for small businesses and solo marketers.
- AI page creation is included on every plan.
- Higher plans add testing and personalization without separate tools.
- A 7-day free trial lets you build and publish before you are charged.
- Blogs and custom domains let small businesses keep campaign pages and content in one place.
Who is Leadpages best for?
A good fit for
- Small businesses that need lead generation pages
- Coaches, consultants and course creators
- Solo marketers who want simple funnels
- Teams that want testing tools without enterprise pricing
Less suited to
- Complex ecommerce stores
- Advanced funnel needs such as upsells and memberships that dedicated funnel tools handle
- Teams that need A/B testing on the cheapest plans
Leadpages pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 7 days |
| Starting price | $29/month (Pro) |
Plans are Pro, Business ($49/month), Grow ($99/month), Optimize ($199/month) and Enterprise, adding sites, pages, AI credits, testing and analytics history. Annual billing saves 20%.
Prices checked October 2026. Vendors change plans often, so confirm on the official Leadpages pricing page before you buy.
Leadpages pros and cons
Pros
- Easy to learn for non-designers
- Affordable entry plans
- AI page creation on every plan
- Smart Traffic and heatmaps on Optimize
Cons
- No free plan and a short 7-day trial that needs a card
- A/B testing starts at the Grow plan
- Limited sites and pages on lower plans
Leadpages integrations and platforms
Available on
Leadpages alternatives
See the full shortlist in Best Landing Page Builders.
Leadpages FAQ
Is Leadpages free?
No. Leadpages does not have a free plan. It offers a 7-day free trial on paid plans. You enter a card at signup, are not charged until day 7 and can cancel before then. The Pro plan starts at $29 per month, and annual billing saves 20%. Plan prices rise with the number of sites, pages and AI credits you need.
What is Leadpages used for?
Leadpages is used to build landing pages, simple websites and basic funnels that capture leads. Small businesses, coaches and marketers use it for opt-in pages, webinar sign-ups, product promotions and lead magnets, then send the leads to email or CRM tools. It also hosts blogs, so some users run a small business website alongside their campaign pages.
Is Leadpages good for beginners?
Yes. Leadpages is designed for non-technical users. Templates, a drag-and-drop editor and AI page creation make it simple to publish a page quickly. Advanced testing and personalization tools are reserved for higher plans, so beginners can start small and upgrade later. Support documentation and templates help first-time users learn the basics quickly.
Leadpages vs ClickFunnels: what's the difference?
Leadpages focuses on landing pages, small sites and lead capture at a lower starting price. ClickFunnels is a full sales funnel platform with checkout, upsells, memberships and email built in. Leadpages suits users who mainly need lead pages, while ClickFunnels suits those selling products through complex funnels. Many small businesses start with Leadpages and add other tools as their funnels grow more complex.
Does Leadpages have A/B testing?
Yes, on the Grow plan and above. Grow supports manual A/B tests with up to six variants per page. Optimize adds multivariate testing, Smart Traffic routing, heatmaps and auto-personalization. The Pro and Business plans do not include A/B testing. Analytics history also grows on higher plans, which helps when comparing results over longer periods.
Sources
This overview is based on Leadpages's official website and documentation, checked October 2026.