Carrd: what it is, how it works & who it's for

Simple one-page website builder for landing pages, profiles and link-in-bio sites

Updated · Pricing checked October 2026

What is Carrd?

Carrd is a website builder for creating simple, responsive one-page sites such as landing pages, personal profiles, portfolios and link-in-bio pages. Users start from a template or a blank canvas and arrange elements like text, images, buttons, forms and video on a single scrolling page. Sites work on phones and desktops without extra setup, and a free account is available to start building. No coding is needed.

Carrd is known for its very low prices. Pro plans are billed yearly, starting at $9 per year, and scale by how many sites you need and which features you want. Pro Standard adds custom domains, forms, embeds, widgets and analytics, while Pro Plus adds advanced forms, password protection, redirects and downloadable site files. Every Pro feature can be tried free for seven days without a card.

Carrd at a glance

Carrd infographic: how it works in 5 steps, key features, pricing model and who it is best for
Carrd at a glance. Share or embed this infographic with a link to this page.

How does Carrd work?

  1. Choose a template

    Pick a landing page, profile, portfolio or form template, or start from a blank page.

  2. Edit the page

    Add and arrange elements such as text, images, buttons, slideshows and video in the visual editor.

  3. Add forms and widgets

    On Pro Standard or higher, connect forms, embeds and widgets to collect signups or take payments.

  4. Publish

    Publish to a Carrd address or connect your own domain on a plan that supports custom domains.

  5. Track and update

    Review visits with built-in analytics on Pro Standard and above, and edit the page any time as offers or links change.

Carrd key features

Templates

Ready-made layouts for landing pages, profiles and portfolios, plus premium templates on Pro.

Visual one-page editor

A simple editor that builds responsive single-page sites without code.

Custom domains

Connect your own domain on Pro Standard and Pro Plus plans.

Forms

Signup and contact forms on Pro Standard, with advanced form options on Pro Plus.

Embeds and widgets

Add third-party code and widgets to extend a page beyond built-in elements.

Media and branding

Video uploads, slideshows, site icons, share images, QR codes and no element limits on Pro.

Pro Plus controls

Password protection, redirects, variables, canonical URLs and downloadable site files.

Site management

Transfer and share sites with others, which helps freelancers hand finished pages to clients.

Why use Carrd?

  • Pricing is among the lowest of any website builder, billed once a year.
  • One-page sites are quick to build and easy to keep up to date.
  • Higher tiers allow dozens or hundreds of sites, which suits people running many small projects.
  • A free seven-day trial of Pro features needs no payment details.
  • Works well as a link-in-bio page with your own domain.
  • Built-in analytics and meta tags on Pro Standard help pages get found and measured.

Who is Carrd best for?

A good fit for

  • Freelancers and creators needing a personal profile site
  • Founders testing product ideas with landing pages
  • Marketers building many simple campaign pages
  • Link-in-bio pages on a custom domain

Less suited to

  • Businesses that need multi-page websites or a blog
  • Online stores needing full ecommerce features
  • Teams needing collaborative editing with many users on one site

Carrd pricing

Pricing modelFreemium
Free planYes
Free trial7 days (Pro features)
Starting price$9/year (Pro Lite)

Pro Standard starts at $19/year and adds custom domains, forms, embeds and analytics; Pro Plus starts at $49/year with advanced forms and controls. Prices rise with the number of sites allowed.

Prices checked October 2026. Vendors change plans often, so confirm on the official Carrd pricing page before you buy.

Carrd pros and cons

Pros

  • Extremely affordable annual pricing.
  • Fast to learn and quick to publish.
  • Clean, responsive templates.
  • Scales to many sites on one account.

Cons

  • Limited to single-page sites.
  • Custom domains and forms require Pro Standard or above.
  • No native blog or full store.

Carrd integrations and platforms

Available on

  • Web

Carrd alternatives

Carrd FAQ

Is Carrd free?

Carrd lets you create a free account and build sites without paying. Paid Pro plans unlock extra features, starting with Pro Lite at $9 per year. Custom domains, forms, embeds and analytics need Pro Standard from $19 per year. You can test Pro features free for seven days without a credit card. Higher Pro tiers mainly add more sites.

What is Carrd used for?

Carrd is used to build simple one-page websites. Common uses include landing pages for products or launches, personal profile and portfolio sites, signup pages, and link-in-bio pages that point followers to other content. Its low annual price makes it popular for side projects.

Can I use a custom domain with Carrd?

Yes, on Pro Standard and Pro Plus plans. Pro Standard starts at $19 per year for 10 sites and includes custom domains, forms, widgets and embeds. Pro Lite plans do not support custom domains, so choose Standard or higher if you want your own web address.

Carrd vs Linktree: what's the difference?

Linktree builds a stacked list of links for social bios, with analytics and selling tools. Carrd is a flexible one-page site builder that can act as a link-in-bio page but also as a landing page or portfolio, with more control over layout and your own domain at a low yearly price. Linktree includes more built-in analytics.

Is Carrd good for beginners?

Carrd is beginner-friendly. Its editor is simpler than full website builders, templates give you a starting layout, and one-page sites have fewer moving parts. Beginners who later need several pages, a blog or a store will need a more complete builder.

Sources

This overview is based on Carrd's official website and documentation, checked October 2026.