Linktree: what it is, how it works & who it's for

Link-in-bio platform for sharing, selling and tracking from one link

Updated · Pricing checked October 2026

What is Linktree?

Linktree is a link-in-bio platform that lets creators, businesses and brands put all their important links on one page and share it through a single short URL. Users add links to content, shops, newsletters and social profiles, customize the look, and place the Linktree link in their social bios. The Free plan includes unlimited basic links and email and phone sign-ups.

Paid plans add more control and growth tools. Starter brings a personalized design, featured links and basic analytics. Pro removes Linktree branding, unlocks custom designs, selling and mailing list integrations. Premium adds link rules and routing, AI integrations, all-time analytics, data export, social media scheduling and Instagram auto-replies. Linktree also offers a marketplace of Link Apps and integrations with tools such as Shopify, Spotify, Mailchimp and Calendly.

Linktree at a glance

Linktree infographic: how it works in 5 steps, key features, pricing model and who it is best for
Linktree at a glance. Share or embed this infographic with a link to this page.

How does Linktree work?

  1. Create your Linktree

    Sign up, claim your username and add links to your content, shop and social profiles.

  2. Customize the page

    Pick a theme, colors and layout, and on paid plans add custom designs and video backgrounds.

  3. Add Link Apps

    Embed music, videos, booking forms, products or email sign-ups using apps from the marketplace.

  4. Share your link

    Put your Linktree URL in your Instagram, TikTok or YouTube bio, or share a QR code offline.

  5. Track and improve

    Review clicks and audience data in analytics, then reorder or feature links that perform best.

Linktree key features

Unlimited links

Add as many basic links as you need on every plan, including Free.

Customization

Themes, custom designs, video backgrounds and Linktree logo removal on paid plans.

Selling tools

Sell products and digital goods from your page, with a 0% Linktree seller fee advertised on Pro, though payout and processing fees may apply.

Analytics

Basic analytics on Starter, extended insights on higher plans and all-time analytics with data export on Premium.

Email and SMS sign-ups

Collect subscribers on Free and connect mailing list tools on paid plans.

Link rules and scheduling

Premium adds link routing rules, social media scheduling and unlimited Instagram auto-replies.

Link Apps and integrations

A marketplace of apps plus integrations with Shopify, Spotify, Mailchimp and Calendly.

QR codes

Generate a QR code for your Linktree to use on packaging, posters, business cards and in-store displays.

Why use Linktree?

  • A free plan with unlimited links makes it simple to get started.
  • It is widely recognized, so followers know what to expect when they tap the link.
  • Integrations with Shopify, Mailchimp and Calendly connect the page to tools you already use.
  • Analytics show which links get clicks, helping you decide what to promote.
  • Low-cost paid tiers let you scale features as your audience grows.

Who is Linktree best for?

A good fit for

  • Creators and influencers on Instagram and TikTok
  • Small businesses sharing menus, bookings and shops
  • Musicians and podcasters promoting releases
  • Agencies managing link pages for several clients

Less suited to

  • Brands that want a full website rather than a link list
  • Users who need advanced analytics without paying for Premium
  • Sellers who want to avoid all payout fees, since small transaction fees can still apply

Linktree pricing

Pricing modelFreemium
Free planYes
Free trial7 days (Pro and Premium)
Starting price$5/month, or $48/year (Starter)

Pro costs $9/month ($90/year) and Premium $24/month ($234/year), adding branding removal, selling, routing, scheduling and deeper analytics. Agency and Enterprise plans are priced by sales.

Prices checked October 2026. Vendors change plans often, so confirm on the official Linktree pricing page before you buy.

Linktree pros and cons

Pros

  • Free plan with unlimited links.
  • Large marketplace of Link Apps and integrations.
  • Affordable paid tiers with a free trial.
  • Mobile apps for iOS and Android.

Cons

  • Branding removal requires Pro or higher.
  • Advanced analytics and data export are limited to Premium.
  • Seller payouts can still carry transaction fees.

Linktree integrations and platforms

Works with

  • Shopify
  • Spotify
  • Mailchimp
  • Calendly

Available on

  • Web
  • iOS
  • Android

Linktree alternatives

Linktree FAQ

Is Linktree free?

Yes. Linktree has a Free plan with unlimited basic links and email and phone sign-ups. It carries some restrictions, such as Linktree branding and limited analytics. Paid plans start with Starter at $5 per month, and Pro and Premium each come with a 7-day free trial. You can cancel anytime.

How much does Linktree cost?

Linktree Starter costs $5 per month or $48 per year, Pro costs $9 per month or $90 per year, and Premium costs $24 per month or $234 per year. Agency and Enterprise plans with team seats and custom contracts are priced through sales. Prices may vary by region and billing channel.

Does Linktree integrate with Shopify?

Yes. Linktree offers a Shopify app that connects your product catalog, lets you display a storefront inside your Linktree, and tracks clicks and revenue. Linktree also integrates with tools such as Spotify, Mailchimp and Calendly, plus a marketplace of Link Apps.

What is Linktree used for?

Linktree is used to share many links through one short URL, usually placed in a social media bio. Creators and businesses use it to send followers to videos, music, shops, booking pages, newsletters and other profiles, and to see which links get the most clicks.

Linktree vs Beacons: what's the difference?

Linktree focuses on a polished link page with analytics, link rules, scheduling and many integrations, and paid plans start at $5 per month. Beacons bundles more creator business tools, such as a store for courses, a media kit, email marketing and an AI assistant, but charges a 9% seller fee on its lower plans.

Sources

This overview is based on Linktree's official website and documentation, checked October 2026.