What is Sakari?
Sakari is a business text messaging platform that lets teams send one-to-one and bulk SMS and MMS messages, manage replies in a shared inbox and automate follow-ups. It is designed to work alongside the CRM and sales tools a company already uses, and its HubSpot app is certified by HubSpot. Sakari supports sending in more than 20 countries, with local numbers or alphanumeric sender IDs.
The company, Sakari, LLC, is based in San Francisco. Sakari includes templates, contact lists and segmentation, campaign tools, analytics and an API. A Workflows feature lets teams trigger messages, wait for replies and branch based on behavior. Lead capture forms, meeting scheduling, WhatsApp and voice are listed as coming soon on the site.
Sakari at a glance
How does Sakari work?
- Start a free trial
Sign up for a 14-day trial that includes 100 messaging credits.
- Connect your tools
Link HubSpot, Pipedrive, ActiveCampaign or other apps so contacts and conversations sync.
- Send messages
Start one-to-one conversations, use templates, or launch bulk campaigns to a list.
- Manage replies together
Handle inbound texts in the shared inbox and automate follow-ups with workflows.
Sakari key features
Shared inbox
A universal inbox where teams view and answer all text conversations.
Bulk campaigns
Send targeted SMS campaigns to lists and segments.
Templates
Reusable message templates for common replies and outreach.
Workflows
Trigger messages, wait for responses and branch on customer behavior.
CRM integrations
Native apps for HubSpot, Pipedrive and ActiveCampaign, plus Zapier.
International sending
Numbers available in many countries, with alphanumeric sender IDs.
Analytics and API
Track delivery and replies, and build custom connections with the API.
Why use Sakari?
- Text customers directly from the CRM your team already works in.
- Give the whole team access with unlimited users and contacts.
- Reach customers in several countries from one account.
- Avoid wasted spend since unused credits roll over for 90 days.
- Keep conversations organized in one shared inbox.
Who is Sakari best for?
A good fit for
- HubSpot users who want texting inside their CRM
- Sales and support teams handling two-way conversations
- Businesses texting customers in multiple countries
- Small teams that need unlimited users
Less suited to
- Ecommerce brands looking for advanced store-based SMS flows
- Teams needing voice or WhatsApp today, since these are listed as coming soon
Sakari pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days (100 credits) |
| Starting price | $25/month |
Price scales with the number of message segments per month, and per-segment rates vary by destination country. All plans include unlimited users and contacts, one number, and credits that roll over for 90 days.
Prices checked October 2026. Vendors change plans often, so confirm on the official Sakari pricing page before you buy.
Sakari pros and cons
Pros
- Certified HubSpot app
- Unlimited users and contacts on all plans
- International numbers and sender IDs
- Credits roll over for 90 days
Cons
- Inbound messages also use credits
- Several features are still marked as coming soon
Sakari integrations and platforms
Works with
Available on
Sakari alternatives
See the full shortlist in Best SMS Marketing Platforms.
Sakari FAQ
Is Sakari free?
Sakari is not free, but it offers a 14-day free trial with 100 messaging credits. After that, paid plans start at $25 per month on the Standard plan. Price increases with the number of message segments you need, and every plan includes unlimited users and contacts plus one number.
What is Sakari used for?
Sakari is used by businesses to send and receive text messages with customers. Teams use it for sales follow-ups, appointment reminders, support conversations and bulk SMS campaigns. Its integrations let staff text directly from tools like HubSpot and Pipedrive, so conversations are logged with the contact record.
Does Sakari integrate with HubSpot?
Yes. Sakari offers a HubSpot app that HubSpot has certified. It lets teams send texts from contact records, use SMS in HubSpot workflows and keep conversation history in the CRM. Sakari also connects to Pipedrive, ActiveCampaign, Intercom, Slack and Zapier.
Sakari vs Textmagic: what's the difference?
Both tools support international business texting. Sakari is built around CRM integrations, especially HubSpot, and uses monthly subscription plans with unlimited users. Textmagic uses pay-as-you-go credit, adds email and live chat, and offers apps for iOS and Android. Pick based on whether CRM texting or flexible pay-as-you-go matters more.
Does Sakari charge for incoming texts?
Yes. According to Sakari's pricing page, both inbound and outbound messages are charged against your segment credits. A segment is typically 160 characters. Unused credits roll over for 90 days, which softens the cost for teams with uneven monthly volume.
Sources
This overview is based on Sakari's official website and documentation, checked October 2026.