What is Attentive?
Attentive is a cross-channel marketing platform that helps consumer brands send personalized SMS, email, RCS and push messages to their customers. It combines list growth, segmentation, automated journeys and AI-generated campaigns in one system. A single customer ID links each shopper's activity across channels, so messages can reflect what a person has browsed, bought or clicked.
The platform is built for mid-size and large ecommerce and retail brands that treat owned channels as a major revenue source. Attentive includes AI tools that write on-brand copy, choose audiences and pick send times, plus sign-up units for growing subscriber lists and Attentive Signal for recognizing site visitors. It connects to more than 100 tools, including Shopify and Salesforce, and pricing is quoted based on usage.
Attentive at a glance
How does Attentive work?
- Grow your subscriber list
Add sign-up units to your site to collect phone numbers and email addresses with consent.
- Connect your data
Link your ecommerce platform and other tools so customer behavior flows into Attentive.
- Build segments and journeys
Create dynamic audiences and triggered journeys such as browse and cart abandonment.
- Send campaigns with AI help
Use AI to draft copy, target audiences and choose send times across SMS, email, RCS and push.
- Measure and refine
Review analytics and reporting to see revenue and engagement by channel and message.
Attentive key features
Multichannel messaging
Send SMS, email, RCS for Business and push notifications from one platform.
Attentive AI
Creates campaigns with brand-matched copy, audience targeting and send-time optimization.
AI Journeys
Triggered messages that respond to individual customer behavior.
List growth tools
Sign-up units and AI Grow experiences help collect subscribers.
Audience Manager
Dynamic segmentation and targeting based on customer data.
Attentive Signal
Identifies and engages website visitors who are not yet known subscribers.
Compliance and deliverability tools
Built-in features support consent rules and message delivery.
Why use Attentive?
- Run SMS and email from one platform with shared customer profiles.
- Save time with AI that drafts and targets campaigns automatically.
- Grow subscriber lists quickly with tested sign-up experiences.
- Recover lost sales with behavior-triggered journeys.
- Get hands-on support from in-house experts and agency partners.
Who is Attentive best for?
A good fit for
- Mid-size and enterprise ecommerce brands
- Retailers that earn a large share of revenue from SMS
- Brands on Shopify or Salesforce Commerce looking for cross-channel messaging
- Marketing teams that want managed strategy support
Less suited to
- Small businesses that want simple, self-serve pricing
- Service businesses that mainly need two-way texting with customers
- Teams outside ecommerce and retail
Attentive pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Available (details via sales) |
| Starting price | Custom pricing (contact sales) |
Pricing is usage-based and depends on list size, message volume, channels and AI products chosen. Some AI tools carry a flat monthly fee, AI Journeys is priced per click, and bundling channels can earn discounts.
Prices checked October 2026. Vendors change plans often, so confirm on the official Attentive pricing page before you buy.
Attentive pros and cons
Pros
- Strong focus on ecommerce SMS revenue
- AI tools cover copy, targeting and timing
- Large integration library
- Supports SMS, email, RCS and push together
Cons
- No public price list
- Likely more platform than small stores need
Attentive integrations and platforms
Works with
Available on
Attentive alternatives
See the full shortlist in Best SMS Marketing Platforms.
Attentive FAQ
How much does Attentive cost?
Attentive does not publish fixed prices. Its pricing page explains that costs are usage-based and depend on subscriber list size, message volume, the channels you use and which AI products you add. Some AI tools carry a flat monthly fee, and bundling several channels can lower the total. You get a quote through a demo or sales conversation.
What is Attentive used for?
Attentive is used by consumer brands to market to customers through SMS, email, RCS and push notifications. Brands grow subscriber lists with sign-up units, segment shoppers, send campaigns and run automated journeys such as cart abandonment reminders. Its AI tools help write messages and decide who receives them and when.
Is Attentive good for small businesses?
Attentive is mainly designed for growing and established ecommerce brands, with custom quotes and hands-on support. A small business that sends a few texts a month will likely find simpler, self-serve tools with published prices easier to start with. Brands with meaningful online sales and SMS ambitions are the better fit.
Attentive vs Postscript: what's the difference?
Both platforms focus on ecommerce SMS. Postscript is built around Shopify brands and publishes plan prices and per-message rates. Attentive works with a broader range of commerce platforms, covers email, RCS and push as well, and uses custom, sales-led pricing. Larger multichannel brands often lean toward Attentive, while Shopify stores wanting clear pricing often consider Postscript.
Does Attentive integrate with Shopify?
Yes. Shopify is one of Attentive's named integration partners. Connecting the store lets Attentive use order and browsing data for segments and triggered journeys. The platform also lists more than 100 other pre-built integrations, including Salesforce, Yotpo, Gorgias and Snowflake, plus APIs for custom work.
Sources
This overview is based on Attentive's official website and documentation, checked October 2026.