What is EZ Texting?
EZ Texting is an SMS marketing platform that lets businesses send bulk text and picture messages, hold one-to-one conversations and automate replies. It is designed for organizations that want to reach customers, members or donors by text without technical setup. Users can import contacts with consent, schedule campaigns on a calendar and track how each message performs.
EZ Texting is a registered trademark of CallFire Inc. Beyond mass texting, it offers workflow automations with a drag-and-drop builder, AI tools that draft messages and suggest replies using your website and documents, text-to-pay and text-to-give links, and multilingual character support. It also handles A2P 10DLC registration, supports dedicated short codes and RCS, and provides web, iOS and Android apps.
EZ Texting at a glance
How does EZ Texting work?
- Start a free trial
Sign up for the 14-day trial without a credit card.
- Add your contacts
Import contacts who have opted in, or grow a list with keywords and sign-up tools.
- Create messages or automations
Write a campaign, use AI Compose, or build a workflow from a template.
- Send and reply
Send now or schedule, then manage replies in two-way conversations.
- Review reports
Check delivery and engagement results to adjust future campaigns.
EZ Texting key features
Bulk SMS and MMS
Send texts and picture messages to large contact lists.
Two-way texting
Hold individual conversations with customers from the web or mobile app.
Automations and workflows
Set up auto-replies and multi-step sequences with templates or a visual builder.
AI Compose and AI Reply
Draft messages and generate replies grounded in your website, knowledge base and PDFs.
Text-to-Pay and Text-to-Give
Send payment or donation links by text.
Short codes and RCS
Use dedicated short codes and richer RCS messages for higher volume.
Compliance tools
Opt-in capture, STOP handling and help with 10DLC registration.
Why use EZ Texting?
- Reach customers quickly with a channel most people read soon after delivery.
- Save staff time with automated replies and drip sequences.
- Collect payments or donations directly through text links.
- Stay on the right side of carrier rules with built-in compliance help.
- Manage conversations on the go with mobile apps.
Who is EZ Texting best for?
A good fit for
- Small and mid-size businesses sending promotions and reminders
- Nonprofits and churches collecting donations by text
- Retail and service businesses running two-way customer chats
- Large organizations needing dedicated short codes
Less suited to
- Ecommerce brands wanting deep store-based segmentation
- Senders who need email marketing in the same platform
EZ Texting pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $25/month (Launch), or $20/month billed annually |
Plans scale by contact count and number type, from Launch to Boost and Scale, with an Enterprise short code plan from $3,000 per month. Each SMS uses one credit and an MMS uses three, with overage charged per credit.
Prices checked October 2026. Vendors change plans often, so confirm on the official EZ Texting pricing page before you buy.
EZ Texting pros and cons
Pros
- Clear published pricing with a free trial
- Useful AI reply and compose tools
- Text-to-pay and donation features
- Mobile apps for iOS and Android
Cons
- Entry plan includes few credits and a telecom fee
- Extra users cost more on lower plans
EZ Texting integrations and platforms
Works with
Available on
EZ Texting alternatives
See the full shortlist in Best SMS Marketing Platforms.
EZ Texting FAQ
Is EZ Texting free?
EZ Texting is not free, but it offers a 14-day free trial with no credit card required. After the trial, the Launch plan costs $25 per month, or $20 per month on annual billing, and includes 500 credits each month. Higher plans support more contacts and faster number types.
What is EZ Texting used for?
EZ Texting is used to send bulk SMS and MMS messages for promotions, alerts, reminders and fundraising. Businesses also use it for two-way conversations, automated replies and drip sequences. Features such as text-to-pay and text-to-give let organizations collect payments and donations straight from a text message.
Is EZ Texting good for beginners?
Yes. EZ Texting is built for teams without technical skills. Setup is mostly importing contacts and writing a message, and workflow templates cover common automations. The platform also guides you through carrier registration and opt-in rules, which are often the confusing part of starting SMS marketing in the United States.
EZ Texting vs SimpleTexting: which is better?
Both are SMS marketing tools for small businesses with similar core features, including mass texting, keywords and two-way messaging. EZ Texting stands out with text-to-pay, text-to-give and AI replies based on your own documents. SimpleTexting includes three users on paid plans and offers a 30-day money-back guarantee. Compare credit counts and user costs for your volume.
Does EZ Texting integrate with HubSpot?
Yes. HubSpot is listed among EZ Texting's integrations, alongside Mailchimp, Constant Contact, Squarespace and Zapier. Zapier connects it to thousands of other apps, and an SMS API is available for custom connections. This lets you sync contacts and trigger texts from tools you already use.
Sources
This overview is based on EZ Texting's official website and documentation, checked October 2026.