What is Rivo?
Rivo is a customer retention platform built for Shopify brands that combines loyalty points, VIP tiers, referrals, memberships and cashback in one app. It is aimed at fast-growing direct-to-consumer stores, especially those on Shopify Plus, that want their rewards program to look and feel like part of their own site rather than a third-party widget.
Rivo runs on the brand's own domain and works with Shopify features such as new customer accounts, Shopify POS and Shopify Flow. Beyond loyalty, it sells separate products for personalized customer accounts and cashback, plus wallet passes, store credit and wishlists. Brands can bundle these modules into a custom retention stack. Developers get a JavaScript library, REST API, metafields and webhooks for custom builds.
Rivo at a glance
How does Rivo work?
- Install the Shopify app
Add Rivo from the Shopify App Store and start a 7-day free trial.
- Choose your programs
Turn on loyalty points, VIP tiers, referrals, memberships or cashback depending on your retention goals.
- Design the experience
Customize the white-label rewards pages, account pages and checkout touchpoints so they match your brand.
- Connect your stack
Sync data with tools like Klaviyo, Postscript, Gorgias and Recharge to use rewards in messaging and support.
- Track and refine
Review analytics on member activity and redemptions, then adjust earning rules and perks.
Rivo key features
Loyalty and VIP tiers
Points, cashback-style rewards and tiered status with custom earning rules and checkout integration.
Referrals
Shareable referral links, post-purchase prompts and fraud protection help bring in new customers.
Memberships
Paid recurring memberships unlock perks such as early access and member-only discounts.
Cashback
Returns a share of each order as store credit that expires if unused, sold as its own product.
Accounts
Personalized customer account pages that work with Shopify's new customer accounts and social logins.
White-label experience
Rewards pages run on the brand's own domain without visible Rivo branding.
Developer toolkit
Rivo JS, a REST API, metafields and webhooks support headless and custom builds.
Why use Rivo?
- Several retention programs live in one Shopify-native app instead of separate tools.
- The white-label design keeps rewards consistent with the store's brand.
- Paid memberships and cashback offer options beyond a standard points program.
- More than 50 integrations, including Klaviyo, Postscript and Gorgias, connect rewards to the rest of the stack.
- Month-to-month billing avoids long contracts.
Who is Rivo best for?
A good fit for
- Fast-growing Shopify and Shopify Plus brands
- DTC brands wanting loyalty, referrals and memberships in one app
- Stores that care about a fully branded rewards experience
- Brands running Shopify POS across several locations
Less suited to
- Stores on WooCommerce, BigCommerce or other non-Shopify platforms
- Very small stores that want a permanent free plan
- Brands that only need a simple referral link tool
Rivo pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 7 days |
| Starting price | From $49/month (Scale) |
Scale starts at $49/month and scales with order volume, Plus is $499/month with unlimited POS locations and advanced Klaviyo, and Custom is quoted. Cashback starts at $199/month and Accounts at $499/month as separate products.
Prices checked October 2026. Vendors change plans often, so confirm on the official Rivo pricing page before you buy.
Rivo pros and cons
Pros
- Built specifically for Shopify, including POS and new customer accounts
- Covers loyalty, referrals, memberships and cashback
- White-label rewards that run on the store's own domain
- Developer tools for custom and headless storefronts
Cons
- Shopify only
- Add-on products like Cashback and Accounts raise the total cost quickly
- No permanent free plan listed
Rivo integrations and platforms
Works with
Available on
Rivo alternatives
See the full shortlist in Best Referral and Loyalty Software.
Rivo FAQ
How much does Rivo cost?
Rivo's Scale plan starts at $49 per month and rises with monthly order volume. The Plus plan costs $499 per month and adds unlimited POS locations, unlimited participants and advanced Klaviyo features. Custom enterprise pricing is available on request. Cashback and Accounts are sold separately from $199 and $499 per month. Billing is month to month.
Is Rivo free?
Rivo does not list a permanent free plan. Paid plans come with a 7-day free trial, which you start through the Shopify App Store. After the trial, the Scale plan begins at $49 per month. This makes Rivo a paid tool from the start, unlike some loyalty apps that offer a limited free tier.
What is Rivo used for?
Rivo is used by Shopify brands to keep customers coming back. Stores use it to run loyalty points, VIP tiers, referral programs, paid memberships and cashback store credit. It also offers branded customer account pages. All of these tools are designed to raise repeat purchases and lifetime value.
Rivo vs Smile.io: what's the difference?
Both are Shopify loyalty apps with points, referrals and VIP tiers. Smile.io has a free plan and low-priced entry tiers, and it also supports BigCommerce. Rivo starts at $49 per month, is Shopify only and adds paid memberships, cashback and branded customer accounts. Rivo suits brands wanting a wider retention suite, while Smile.io suits stores starting small.
Does Rivo integrate with Klaviyo?
Yes. Rivo integrates with Klaviyo on every paid plan. The Scale plan includes a basic Klaviyo integration, while Plus and Custom add advanced features. Rivo also connects with Postscript, Attentive, Gorgias, Recharge, Okendo and Tapcart, among more than 50 integrations.
Sources
This overview is based on Rivo's official website and documentation, checked October 2026.