What is LoyaltyLion?
LoyaltyLion is a customer loyalty and engagement platform that helps ecommerce brands run points, rewards, referral and VIP programs to drive repeat purchases. It is built mainly for Shopify and Shopify Plus stores, and it aims to raise customer lifetime value by rewarding shoppers for buying, reviewing, subscribing and referring friends.
Beyond the basic points program, LoyaltyLion offers VIP tiers, loyalty challenges, multilingual programs, Shopify POS support for in-store rewards and a headless API for custom builds. Recent additions include AI recommendations for rewards and campaign timing, plus a way to connect the program to AI assistants. The platform lists more than 100 integrations, with deep ties to Klaviyo for loyalty-driven email and SMS flows.
LoyaltyLion at a glance
How does LoyaltyLion work?
- Install the app
Add LoyaltyLion from the Shopify App Store and connect your store so orders and customers sync automatically.
- Set earning rules and rewards
Choose how shoppers earn points, such as purchases, sign-ups, reviews or referrals, and pick the discounts or perks they can redeem.
- Brand the loyalty experience
Customize the loyalty page, on-site widgets and points messaging so the program matches your store design.
- Connect marketing tools
Send loyalty data to Klaviyo or another email and SMS platform to trigger reminders about points balances and tier changes.
- Measure and adjust
Use the analytics dashboards and revenue predictor to see how members behave and tune rewards over time.
LoyaltyLion key features
Points and rewards
Shoppers earn points for purchases and other actions and redeem them for discounts, free products or experiential rewards.
VIP tiers
Tiered membership levels encourage customers to spend more to unlock better perks. Tiers are included from the Advanced plan and are an add-on on Classic.
Referral program
Existing customers share referral links so friends get a reward and the referrer earns points.
Loyalty Challenges
Time-bound tasks give members extra reasons to engage, such as completing a profile or buying from a new category.
Klaviyo integration
Loyalty data flows into Klaviyo so brands can personalize emails and texts with points, tiers and reward reminders.
Shopify POS and checkout
Members can earn in physical stores through Shopify POS, and Shopify Plus stores can let shoppers redeem points at checkout.
AI recommendations
Higher plans add AI-suggested rewards, campaign timing and automated campaigns to improve program results.
Headless API
Developers can build custom loyalty experiences in apps or headless storefronts through the API and developer portal.
Why use LoyaltyLion?
- It gives Shopify brands a structured way to turn one-time buyers into repeat customers.
- Tight Klaviyo integration makes loyalty data usable in the email and SMS flows many brands already run.
- VIP tiers and challenges add more engagement options than a simple points-for-dollars scheme.
- Shopify POS support lets omnichannel retailers run one program online and in store.
- Analytics and a revenue predictor help teams judge whether the program pays for itself.
Who is LoyaltyLion best for?
A good fit for
- Shopify and Shopify Plus brands with steady repeat-purchase potential
- Beauty, fashion, food and wellness ecommerce stores
- Brands that rely on Klaviyo for email and SMS marketing
- Retailers that sell both online and in store via Shopify POS
Less suited to
- Stores on platforms other than Shopify, since the pricing page centers on Shopify
- Very small shops that only need a basic points widget at a low monthly price
- Teams that want fully transparent pricing for advanced tiers without a sales call
LoyaltyLion pricing
| Pricing model | Subscription |
|---|---|
| Free plan | Yes |
| Free trial | 14 days |
| Starting price | $199/month (Classic, up to 500 orders/month) |
Pricing is based on average monthly order volume. Advanced and Plus are custom-quoted and add VIP tiers, multi-location POS, AI tools and strategy reviews. A free plan is suggested for stores with 400 or fewer monthly orders.
Prices checked October 2026. Vendors change plans often, so confirm on the official LoyaltyLion pricing page before you buy.
LoyaltyLion pros and cons
Pros
- Deep Shopify and Shopify Plus integration, including POS and checkout redemption
- Strong Klaviyo connection for loyalty-driven marketing
- Wide feature set, from challenges to multilingual programs
- More than 100 integrations across email, reviews, subscriptions and helpdesk
Cons
- Paid plans start at $199 per month, which is steep for small stores
- Advanced and Plus pricing requires contacting sales
- VIP tiers are an add-on on the entry paid plan
LoyaltyLion integrations and platforms
Works with
Available on
LoyaltyLion alternatives
See the full shortlist in Best Referral and Loyalty Software.
LoyaltyLion FAQ
Is LoyaltyLion free?
LoyaltyLion suggests a free plan for stores processing 400 or fewer orders a month, and paid plans come with a 14-day free trial through the Shopify App Store. The Classic paid plan starts at $199 per month for up to 500 orders. Advanced and Plus plans are priced on request based on order volume and the features you need.
What is LoyaltyLion used for?
LoyaltyLion is used to run ecommerce loyalty programs. Brands use it to reward customers with points for purchases, reviews and referrals, create VIP tiers, run challenges and send loyalty data to email and SMS tools. The goal is to increase repeat purchases and customer lifetime value, mainly for Shopify and Shopify Plus stores.
Does LoyaltyLion work with Shopify POS?
Yes. LoyaltyLion supports Shopify POS so shoppers can earn and redeem rewards in physical stores. The Classic plan covers a single POS location, while the Advanced plan adds multi-location support. Redeeming points directly at online checkout is available on all plans but requires the store to be on Shopify Plus.
LoyaltyLion vs Smile.io: what's the difference?
Both are Shopify loyalty apps with points, referrals and VIP tiers. Smile.io has a free plan and low-cost entry tiers starting at $15 per month, which suits smaller stores. LoyaltyLion starts higher at $199 per month and leans toward growing and enterprise brands, with features like challenges, AI recommendations and deep Klaviyo flows.
Does LoyaltyLion integrate with Klaviyo?
Yes. Klaviyo integration is included from the Classic plan, with pre-built email flows that use points balances, rewards and tier status. The Plus plan adds advanced Klaviyo events and automated LoyaltyLion flows. LoyaltyLion also connects with other email and SMS tools such as Omnisend, Attentive, Mailchimp and Dotdigital.
Sources
This overview is based on LoyaltyLion's official website and documentation, checked October 2026.