What is Adzooma?
Adzooma is a PPC management tool that audits ad accounts, tracks budgets and points out ways to improve campaigns on Google Ads, Microsoft Ads and Meta. It scans connected accounts for problems such as wasted spend, disapproved ads and broken conversion tracking, then lists opportunities you can act on. Adzooma is run by Clicktech Solutions Ltd and is aimed at small businesses, freelancers and agencies that want clear guidance without a large monthly bill.
A key draw is the free forever plan, which connects unlimited ad accounts and produces monthly performance reports. Paid tiers increase how often reports run, unlock every optimization opportunity, add more alerts and seats, and allow branded reports for clients. Alongside PPC, Adzooma also offers SEO and web metrics audits, so a small team can check site health and ad performance from the same dashboard.
Adzooma at a glance
How does Adzooma work?
- Sign up and connect accounts
Create a free account with no credit card and connect your Google Ads, Microsoft Ads and Meta ad accounts.
- Review the audit
Adzooma scans each account and produces a performance report and a list of opportunities, such as wasted spend or tracking issues.
- Set alerts and budget tracking
Turn on prebuilt alerts sent by email or Slack, and track spend against budget so pacing problems show up early.
- Apply improvements
Work through the suggested changes to bids, structure, ad copy, audiences and scheduling, then watch the reports for results.
Adzooma key features
PPC audits and scorecards
Automated checks highlight wasted spend, disapprovals, broken tracking and structure issues in each account.
Optimization opportunities
A list of suggested fixes for bidding, campaign structure, Performance Max, Shopping, ad copy and audiences. The free plan shows a limited number.
Automated alerts
Around 30 prebuilt alert templates delivered by email or Slack, with custom alerts on paid plans.
Budget tracking
Monitor spend and pacing across accounts so you can adjust before budgets run out or go unused.
Performance reports
Monthly reports on the free plan, weekly on Silver and daily on Gold, with your own branding on paid tiers.
SEO and web metrics audits
Site-level checks that sit beside PPC data, with the number of profiles depending on your plan.
Multi-platform support
Covers Google Ads, Microsoft Ads and Meta ads in one dashboard, with unlimited connected ad accounts on every plan.
Why use Adzooma?
- The free plan lets small advertisers get audits and reports at no cost.
- It covers search and social ads in one place.
- Clear opportunity lists suit people who are not full-time PPC experts.
- Unlimited ad accounts on every plan help freelancers and small agencies.
- Slack and email alerts catch spending problems quickly.
Who is Adzooma best for?
A good fit for
- Small businesses running their own ads
- Freelancers and small agencies on a budget
- Beginners who want guided PPC suggestions
- Advertisers using both Google and Meta ads
Less suited to
- Large agencies that need deep rule-based automation and scripting
- Advanced PPC managers who want granular bid and testing controls
Adzooma pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $69/month (Silver), or $700/year |
The Free plan includes monthly reports, 3 alerts and 1 seat. Silver adds weekly reports, all opportunities and unlimited seats, Gold ($179/month) adds daily reports and unlimited alerts, and Enterprise is custom.
Prices checked October 2026. Vendors change plans often, so confirm on the official Adzooma pricing page before you buy.
Adzooma pros and cons
Pros
- Useful free forever plan
- Supports Google, Microsoft and Meta ads
- Easy-to-follow opportunity lists
- Unlimited connected ad accounts
- Branded reports on paid plans for client work
Cons
- The free plan limits opportunities, alerts and report frequency
- Less depth than specialist tools for advanced PPC teams
- Scheduled performance reports are still listed as coming soon
Adzooma integrations and platforms
Works with
Available on
Adzooma alternatives
See the full shortlist in Best PPC Management Software.
Adzooma FAQ
Is Adzooma free?
Yes. Adzooma has a free forever plan with no credit card required. It connects unlimited ad accounts and includes monthly PPC reports, a limited set of optimization opportunities, three alerts, budget tracking and one user seat. Paid plans start at $69 per month for Silver and $179 per month for Gold.
What is Adzooma used for?
Adzooma is used to audit and improve pay-per-click campaigns on Google Ads, Microsoft Ads and Meta. It finds wasted spend, disapproved ads and tracking problems, suggests fixes, tracks budgets and sends alerts. Small businesses and agencies also use its SEO and web metrics reports to monitor website health.
Is Adzooma good for beginners?
Yes. Adzooma is designed to be approachable. It turns account data into a plain list of opportunities and alerts, so people without deep PPC knowledge can see what to fix. Experienced managers may find it lighter than tools such as Optmyzr, which offer deeper automation and custom rules.
Does Adzooma work with Facebook Ads?
Yes. Adzooma supports Meta, which includes Facebook and Instagram ads, alongside Google Ads and Microsoft Ads. You can connect all three platforms and view audits, opportunities and reports from one dashboard, which saves time for advertisers splitting budgets across search and social.
Adzooma vs Optmyzr: what's the difference?
Adzooma focuses on simplicity and affordability, with a free plan and guided suggestions for small advertisers. Optmyzr is a more advanced platform aimed at agencies and in-house PPC teams, with rule engines, scripts and detailed optimization tools. Adzooma suits beginners, while Optmyzr suits experienced managers running larger budgets.
Sources
This overview is based on Adzooma's official website and documentation, checked October 2026.