What is Adalysis?
Adalysis is a PPC management platform that audits, monitors and helps optimize Google Ads and Microsoft Ads accounts. It runs more than 100 automated checks across your campaigns, flags problems such as budget overspend or weak ads, and gives you tools to fix them without digging through the native ad interfaces. The company behind it, Adalysis Ltd, is based in London and builds the product for search advertisers rather than social media buyers.
The platform is used by PPC agencies, in-house brand marketers and freelance specialists who manage several accounts. It is known for ad testing and Quality Score analysis, and it now also covers responsive search ad assets, Performance Max controls and Google's AI Max features. Pricing scales with the monthly ad spend you manage, while accounts and users are unlimited on every plan, which suits agencies with many clients.
Adalysis at a glance
How does Adalysis work?
- Connect ad accounts
Link your Google Ads and Microsoft Ads accounts. All plans allow an unlimited number of accounts and users.
- Run the automated audit
Adalysis checks each account against more than 100 prebuilt rules and lists issues to fix, such as disapproved ads, wasted spend or structure problems.
- Set alerts and budgets
Create custom alerts and budget targets, and let Adalysis track pacing and forecast month-end spend.
- Optimize ads, keywords and bids
Use ad testing, Quality Score, search term and bidding tools to act on the findings, often in bulk across accounts.
- Report to clients or managers
Send weekly summaries and white-label reports by email, with alerts delivered by email or Slack.
Adalysis key features
Automated PPC audits
More than 100 prebuilt checks run continuously, plus a rule engine for custom alerts and automated actions.
Ad testing and RSA asset manager
Tools for comparing ad performance and managing responsive search ad headlines and descriptions, including pinning insights.
Quality Score analysis
Impression-weighted Quality Score views at account, campaign and ad group level, with history over time.
Budget management
Budget tracking, projections and automated daily budget adjustments at the account, campaign or budget group level.
Performance Max and AI Max tools
Extra visibility and controls for Google's automated campaign types that offer limited reporting in the native interface.
Performance monitors
Nine prebuilt monitors watch for drops in key metrics and surface performance boost opportunities.
40+ PPC tools
Keyword and search term analysis, bidding tools and a campaign builder for day-to-day account work.
Why use Adalysis?
- Continuous audits catch costly mistakes before they waste much budget.
- Unlimited accounts and users make it cost-effective for agencies managing many clients.
- Ad testing and Quality Score tools help improve click-through rates and lower costs per click.
- Budget pacing and forecasts reduce the risk of overspending or underspending.
- White-label reports and Slack alerts make client communication easier.
Who is Adalysis best for?
A good fit for
- PPC agencies managing many Google Ads accounts
- In-house search marketers at brands
- Freelance PPC specialists
- Advertisers who also run Microsoft Ads
Less suited to
- Advertisers who mainly run Meta, TikTok or LinkedIn ads
- Very small businesses with tiny ad budgets, given the $149 starting price
Adalysis pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 30 days |
| Starting price | From $149/month |
The price scales with the maximum monthly ad spend you manage, and all features are included. Higher plans add more onboarding, priority support, longer trials of 45 or 60 days and a dedicated account manager, with 10% off for six-month billing and 15% off for annual.
Prices checked October 2026. Vendors change plans often, so confirm on the official Adalysis pricing page before you buy.
Adalysis pros and cons
Pros
- Deep audit coverage with more than 100 checks
- Unlimited accounts and users on every plan
- Strong ad testing and Quality Score analysis
- Long free trial of at least 30 days
Cons
- Only supports Google Ads and Microsoft Ads
- Exact prices per ad spend tier are not listed publicly
- The large number of tools can take time to learn
Adalysis integrations and platforms
Works with
Available on
Adalysis alternatives
See the full shortlist in Best PPC Management Software.
Adalysis FAQ
Is Adalysis free?
No. Adalysis does not have a free plan, but every plan starts with a free trial of 30 to 60 days depending on the tier. Paid plans start from $149 per month and rise with the monthly ad spend you manage. Billing every six months saves 10%, and annual billing saves 15%.
What is Adalysis used for?
Adalysis is used to audit and optimize Google Ads and Microsoft Ads accounts. PPC managers use it to catch errors automatically, test ads, analyze Quality Score, manage budgets and search terms, and control Performance Max campaigns. Agencies also use it to send white-label reports and receive alerts in Slack or by email.
Adalysis vs Optmyzr: what's the difference?
Both are PPC management platforms with audits, alerts and optimization tools. Adalysis focuses on Google Ads and Microsoft Ads, with a strong reputation for ad testing and Quality Score analysis and unlimited accounts on every plan. Optmyzr covers a wider range of ad platforms and offers a deeper rule-based automation engine and scripts.
Does Adalysis support Facebook Ads?
No. Adalysis supports Google Ads and Microsoft Ads only. If you need to manage Meta, TikTok or LinkedIn campaigns, you will need a separate tool. This narrow focus is part of why Adalysis offers detailed search-specific features such as Quality Score history and responsive search ad asset analysis.
Is Adalysis good for agencies?
Yes. Adalysis allows unlimited ad accounts and users on every plan, prices by ad spend rather than seats, and includes white-label reporting. Higher tiers add team training sessions, priority support and a dedicated account manager, which helps agencies that onboard many clients and staff.
Sources
This overview is based on Adalysis's official website and documentation, checked October 2026.