What is SE Ranking?
SE Ranking is an SEO platform that combines rank tracking, website audits, keyword and competitor research, backlink analysis and client reporting for agencies, freelancers and in-house teams. Rank tracking and audits sit at the center, with research and reporting tools built around them. The company behind it also owns the social media scheduler Planable.
SE Ranking has added AI search features in recent years. An AI Search add-on tracks how brands appear in AI engines such as ChatGPT, Gemini and Google AI Overviews, and a companion product called SE Visible focuses on brand mentions and share of voice in AI answers. Content marketing, local marketing, an Agency Pack and API access are sold as optional add-ons on top of the main plans.
SE Ranking at a glance
How does SE Ranking work?
- Set up a project
Add a website, connect Google Search Console and Google Analytics, and pick the search engines and locations to track.
- Track keywords
Add target keywords and competitors so SE Ranking can check positions daily, including local and map results.
- Audit the site
Run a website audit to surface technical and on-page issues, then recheck after fixes.
- Research and plan content
Use keyword, competitor and backlink research, then draft pages in the content editor.
- Report to stakeholders
Build scheduled or white-label reports and dashboards, or push data to Looker Studio.
SE Ranking key features
Rank tracker
Daily keyword position checks with local and map pack tracking and competitor comparison.
Website audit
Crawls sites for technical and on-page problems, with page change monitoring on the Growth plan.
Keyword and competitor research
Keyword suggestions, keyword grouping and competitor traffic estimates in one place.
Backlink checker and monitor
Reviews link profiles and tracks new and lost backlinks over time.
AI Search tracking
An add-on that monitors brand visibility across five AI engines, including ChatGPT and Google AI Overviews.
Content marketing tools
A content editor and AI writer with optimization suggestions, sold as an add-on.
Agency Pack
White-label reporting, client seats and a lead generator for agencies.
API and MCP server
Pull data into your own tools or let AI assistants like Claude and ChatGPT query SE Ranking.
Why use SE Ranking?
- Rank tracking, audits and research live in one account instead of several tools.
- The 14-day trial needs no credit card and includes working limits.
- Agencies can white-label reports and give clients their own seats.
- AI search tracking lets teams see how brands show up in ChatGPT and AI Overviews.
- Native connections to Search Console, GA4 and Looker Studio simplify reporting.
Who is SE Ranking best for?
A good fit for
- SEO agencies managing many client projects
- In-house marketing teams that want one SEO suite
- Freelance SEO consultants who need white-label reports
- Local businesses tracking map and local rankings
Less suited to
- Solo site owners on a tight budget, since plans start above $100 a month
- Teams that only need a single tool such as a rank tracker
- Buyers who want every module included, as content, local and AI search cost extra
SE Ranking pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days, no credit card required |
| Starting price | $129/month (Core), or $103.20/month billed annually |
Growth costs $279/month and raises projects, tracked keywords, seats and history, while Enterprise is custom. Add-ons cover AI Search, content, local marketing, the Agency Pack and API access.
Prices checked October 2026. Vendors change plans often, so confirm on the official SE Ranking pricing page before you buy.
SE Ranking pros and cons
Pros
- Broad toolset covering tracking, audits, research and reporting
- Strong agency features including white-label reports
- AI search visibility tracking available
- Mobile apps and a public API
Cons
- Several key modules are paid add-ons
- No free plan after the trial
- Entry price is higher than lighter rank trackers
SE Ranking integrations and platforms
Works with
Available on
SE Ranking alternatives
See the full shortlist in Best SEO Tools.
SE Ranking FAQ
Is SE Ranking free?
SE Ranking does not have a permanent free plan. It offers a 14-day free trial with no credit card required, which includes 10 projects, 750 tracked keywords per day and a limited number of AI prompts. After the trial, the Core plan costs $129 a month, or $103.20 a month when billed annually.
What is SE Ranking used for?
SE Ranking is used to track keyword rankings, audit websites for technical issues, research keywords and competitors, and monitor backlinks. Agencies also use SE Ranking to produce white-label client reports, manage local listings and, with the AI Search add-on, track how brands appear in AI tools such as ChatGPT and Gemini.
Is SE Ranking good for beginners?
SE Ranking works well for beginners who want one place for core SEO tasks. Projects are set up step by step, audits list issues with explanations, and the trial lets new users test it without paying. The price is aimed at professionals, though, so hobby site owners may find it more than they need.
SE Ranking vs Semrush: what's the difference?
Both are full SEO suites with rank tracking, audits, keyword research and AI search tracking. SE Ranking costs less to start and is built around agency needs like white-label reporting. Semrush has larger toolkits for advertising, content and market research, plus a free plan, but its paid tiers cost more.
Does SE Ranking integrate with Google Search Console?
Yes. SE Ranking connects with Google Search Console and Google Analytics 4, so you can see search performance next to ranking and audit data. It also streams data to Looker Studio, links with automation tools like Zapier, Make and n8n, and offers an API for custom reporting.
Sources
This overview is based on SE Ranking's official website and documentation, checked October 2026.