What is Botify?
Botify is an enterprise search optimization platform that helps large websites get found by search engines, AI assistants and shopping agents. Founded in 2012, it combines its own crawler, log data and keyword data to show how bots discover a site and where pages are missed. The company now frames its product around AI search, with tools for analytics, readiness and automated activation.
The platform is split into three areas. AI Visibility covers website, keyword, GEO and bot analytics with prioritized actions and alerts. AI Readiness covers product feeds and bot management through SpeedWorkers. AI Activation includes PageWorkers for deploying on-page changes, SmartContent, SmartIndex for sitemaps, SmartLink for internal linking, and a Botify MCP server. Botify Assist adds an AI helper across the product.
Botify at a glance
How does Botify work?
- Crawl and collect data
Botify crawls the site and combines that data with server logs and real search queries.
- Find visibility gaps
Analytics show which pages bots and AI agents ignore, plus GEO metrics such as AI share of voice and citations.
- Prioritize fixes
The platform ranks recommended actions and sends alerts when site health or performance shifts.
- Deploy changes
Teams push title, tag, redirect and structured data updates through PageWorkers without waiting on developers.
- Feed bots and AI
SmartIndex, SpeedWorkers and product feeds help search engines and AI platforms pick up fresh content.
Botify key features
Website analytics
Crawl-based diagnosis of technical issues that keep pages out of search.
AI agent and bot analytics
Log analysis showing which pages Googlebot and AI crawlers visit or skip.
GEO analytics
Tracks AI share of voice, mentions, sentiment and citations in AI answers.
PageWorkers
Tests and launches reversible on-page changes such as titles, tags and structured data.
SpeedWorkers
Manages how bots and AI agents receive pages, improving crawl efficiency.
SmartIndex and SmartLink
Automated sitemaps and data-driven internal linking toward high-value pages.
Botify MCP and Assist
Connect Botify data to AI assistants and get guided help inside the platform.
Why use Botify?
- It brings crawl, log and keyword data into one view for very large sites.
- PageWorkers lets SEO teams ship fixes without long engineering queues.
- GEO analytics help brands measure visibility in AI answers, not just classic search.
- Proactive alerts flag critical site changes before traffic drops.
- Product feed tools support retailers that want to appear in AI shopping results.
Who is Botify best for?
A good fit for
- Enterprise ecommerce and retail brands
- Large publishers and marketplaces with millions of URLs
- In-house SEO teams that struggle to get developer time
- Companies investing in AI search visibility
Less suited to
- Small businesses and freelancers with modest budgets
- Small websites that a desktop crawler can audit
- Teams that want transparent self-serve pricing
Botify pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Contact sales |
Botify does not publish prices; packages are quoted after a demo request and depend on the modules and site size. It is positioned for enterprise and growth-stage companies.
Prices checked October 2026. Vendors change plans often, so confirm on the official website before you buy.
Botify pros and cons
Pros
- Deep data for very large websites
- Can deploy SEO fixes without developers
- Strong focus on AI search and bot management
- Broad module set in one platform
Cons
- No public pricing and likely costly
- More than most small or mid-size sites need
- Learning curve across many modules
Botify integrations and platforms
Works with
Available on
Botify alternatives
See the full shortlist in Best Technical SEO Tools.
Botify FAQ
How much does Botify cost?
Botify does not list prices on its website. Pricing is set through a sales conversation after you request a demo, and it depends on which modules you need and how large your site is. The platform targets enterprise and growth-stage companies, so budgets are typically higher than self-serve SEO tools.
What is Botify used for?
Botify is used by large websites to understand how search engines and AI agents crawl and index their pages. Teams use it to find technical issues, track AI search visibility, analyze bot logs and push fixes through PageWorkers. Retailers also use it to send optimized product feeds to Google and OpenAI.
Botify vs Lumar: what's the difference?
Both are enterprise technical SEO platforms with cloud crawling. Botify leans into AI search activation, with tools like PageWorkers, SmartIndex and product feeds that change the site directly. Lumar focuses on analysis, monitoring, pre-release QA testing and web accessibility across large sites.
Is Botify good for small businesses?
Botify is built for enterprise and growth-stage companies, especially large retail and ecommerce sites. Small businesses usually get better value from tools like Screaming Frog, Sitebulb or Seobility, which have published prices and handle smaller sites well. Botify makes sense once a site has many thousands of pages.
Does Botify track AI search visibility?
Yes. Botify offers GEO analytics that track AI share of voice, mentions, sentiment, citation rates and presence in AI shopping carousels on platforms like Google AI Mode and ChatGPT. It also analyzes how AI bots crawl your site so you can improve what they find.
Sources
This overview is based on Botify's official website and documentation, checked October 2026.