What is Profound?
Profound is an AI marketing platform that monitors how brands appear in AI answers and helps teams act on that data with AI agents. Its tracking covers engines such as ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Microsoft Copilot, DeepSeek, Claude and Exa Search, mainly for large brands and agencies.
The platform is organized around monitoring tools, including Answer Engine Insights, Prompt Volumes, Shopping visibility and Agent Analytics, which shows how AI crawlers visit your site. An AI Marketer layer adds agents, a Context Manager, Projects, Sheets, Documents and FactCheck, which spot marketing work, draft it and ask for approval. Pricing is mostly custom, with a free trial and a self-serve agency plan.
Profound at a glance
How does Profound work?
- Start a trial or demo
Begin with a free trial that runs 50 suggested prompts daily for 7 days, or book a demo for an enterprise setup.
- Track prompts across engines
Profound runs your prompts daily on the selected answer engines and records mentions, citations and competitors. Enterprise users can edit, disable or add prompts and track several languages and regions. Results show which competitors appear and which sources are cited in each answer.
- Connect your site data
Link a CDN or hosting provider such as Cloudflare or Vercel to see AI crawler and agent activity. This reveals which pages AI bots request and whether they reach your key content.
- Let agents draft the work
Use AI Marketer and agents to propose content and fixes, then review and approve them. The Context Manager stores brand information that agents draw on.
Profound key features
Answer Engine Insights
Tracks visibility, citations and competitor presence in AI answers across up to 9 engines.
Prompt Volumes
Estimates which questions people ask AI tools so you can prioritize topics.
Agent Analytics
Shows how AI crawlers and agents access your website through server-side integrations.
Shopping visibility
Monitors product presence in ChatGPT Shopping on enterprise plans.
AI Marketer and agents
Identifies tasks, drafts content and routes work for approval.
FactCheck
Checks what AI engines claim about your brand for errors.
Enterprise controls
Offers SSO, SAML, SOC 2 compliance, API access and dedicated support.
Data exports and API
Enterprise plans keep all-time history with CSV and JSON exports and API access for internal reporting.
Why use Profound?
- Wide engine coverage gives a full picture of AI visibility.
- Agent Analytics reveals how AI crawlers actually use your site.
- AI agents help turn insights into finished marketing work.
- Enterprise security and support suit large organizations.
- Unlimited seats make it easy to roll out across teams.
- Overage options let teams keep tracking when they exceed prompt or credit limits.
Who is Profound best for?
A good fit for
- Enterprise marketing and SEO teams
- Large ecommerce brands
- Agencies managing many client workspaces
- Companies with strict security requirements
Less suited to
- Small businesses that need transparent self-serve pricing
- Solo marketers with limited budgets
- Teams that want to customize prompts during a trial
Profound pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | 7 days (50 prompts) |
| Starting price | Contact sales |
Enterprise pricing is custom and tailored to prompts, engines and credits. A self-serve Agency Growth plan includes 400 credits per client workspace, but no price was listed.
Prices checked October 2026. Vendors change plans often, so confirm on the official Profound pricing page before you buy.
Profound pros and cons
Pros
- Broad answer engine coverage
- Agent Analytics and prompt volume data
- AI agents for execution
- Enterprise-grade security
Cons
- No public prices
- Trial prompts are fixed and short
- Likely too costly for small teams
Profound integrations and platforms
Works with
Available on
Profound alternatives
See the full shortlist in Best AI Search Visibility Tools.
Profound FAQ
Is Profound free?
Profound offers a free trial, not a free plan. The trial tracks 50 suggested prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. Enterprise pricing is custom, and an Agency Growth plan is available for agencies.
What is Profound used for?
Profound is used by large brands to monitor and improve how they appear in AI assistants and AI search. Teams track mentions and citations, study prompt volumes, analyze AI crawler traffic, monitor shopping visibility and use AI agents to draft content that improves their presence.
How much does Profound cost?
Profound does not publish prices for its main plans. Enterprise packages are priced through a demo based on prompts, engines, regions and credits. A free trial is available, and agencies can use a self-serve Agency Growth plan with credits per client workspace.
Profound vs Scrunch AI: what's the difference?
Both serve enterprise brands tracking AI visibility. Scrunch AI publishes self-serve prices from $250 per month and offers its Agent Experience Platform, which serves AI-friendly versions of pages. Profound uses custom pricing and focuses on prompt volumes, agent analytics and AI marketing agents.
Which AI engines does Profound track?
Profound's enterprise plans cover up to nine answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search. The free trial is limited to ChatGPT, Gemini and Google AI Overviews, with one language and one region.
Sources
This overview is based on Profound's official website and documentation, checked October 2026.