What is Mention?
Mention is a brand monitoring and social listening tool that tracks what people say about a brand, competitor or topic across social media, news sites, blogs and the wider web. It collects matching mentions in near real time, tags them with sentiment and reach, and turns them into reports. Marketing and communications teams use it to spot conversations worth joining, catch complaints and measure share of voice.
Mention is now owned by Agorapulse, the social media management company. From July 1, 2026, Mention is no longer sold as a separate product. New customers buy the same listening capability as Agorapulse Listening, either as an add-on to Advanced or Tailored Agorapulse plans or as a standalone package through sales. Existing Mention customers on legacy plans such as Company can keep using them, and publishing and inbox features now run through Agorapulse.
Mention at a glance
How does Mention work?
- Create alerts
Set up keyword-based or page-based alerts for your brand, products, competitors or industry terms using the query builder.
- Collect mentions
Mention scans social networks, news, blogs and other web sources and adds matching results to your feed as they appear.
- Analyze sentiment and reach
Review charts for volume, sentiment, emotion, location and source to see how conversations change over time.
- Report and respond
Share auto-updating reports with your team and use Agorapulse to reply to or publish on social channels.
Mention key features
Real-time monitoring
Tracks topics across a very large pool of web and social sources, with up to two years of data on supported plans.
Keyword and page alerts
Monitor keywords anywhere online or follow specific social pages, with filters to cut out noise.
Sentiment and influence scoring
Mentions carry sentiment labels and influence indicators, so you can prioritize the posts that matter most.
Custom reports and dashboards
More than ten report templates update automatically and cover reach, volume, sentiment, location and share of voice.
Historical data add-on
Pull up to two years of past mentions to compare current results with earlier periods.
API access
Available as a paid add-on for teams that want to send mention data to their own systems.
Agorapulse integration
Publishing, scheduling and the shared inbox now live in Agorapulse, which is the official tool for responding to mentions.
Why use Mention?
- Gives a clear view of brand conversations across social media and the web.
- Sentiment and influence data help teams decide which mentions need a reply first.
- Automated reports make it easy to share results with clients or managers.
- Pairing with Agorapulse lets teams listen, publish and respond in connected tools.
- Competitor alerts support share-of-voice tracking and market research.
Who is Mention best for?
A good fit for
- Existing Agorapulse customers who want to add listening
- Marketing agencies tracking client brands
- Small and mid-sized brands monitoring reputation
- Current Mention customers on legacy plans
Less suited to
- New buyers who want a standalone listening tool with self-serve signup
- Enterprises needing very deep historical archives and advanced analytics
- Teams that want published, transparent pricing
Mention pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Custom pricing via Agorapulse Listening (contact sales) |
New customers buy Agorapulse Listening through sales, as an add-on to Agorapulse Advanced or Tailored plans or as a standalone package. Legacy Mention plans such as Company remain for existing customers, with historical data and API access as paid add-ons.
Prices checked October 2026. Vendors change plans often, so confirm on the official Mention pricing page before you buy.
Mention pros and cons
Pros
- Simple setup with keyword and page-based alerts
- Customizable auto-updating reports
- Connects listening with Agorapulse publishing and inbox tools
Cons
- No longer sold as a standalone product to new customers
- Pricing is not published and goes through sales
- Historical data and API access cost extra
Mention integrations and platforms
Works with
Available on
Mention alternatives
See the full shortlist in Best Social Listening Tools.
Mention FAQ
Is Mention still available?
Mention still works for existing customers, but it stopped being sold as a standalone product on July 1, 2026. Agorapulse, which acquired Mention, now sells the listening features as Agorapulse Listening. Customers on legacy plans such as Company can keep their current subscription, while new buyers go through the Agorapulse sales team.
Is Mention free?
Mention does not offer a free plan. In the past it offered trials and tiered self-serve plans, but those plans are now legacy. New customers get pricing for Agorapulse Listening from sales, either as an add-on to Agorapulse Advanced or Tailored plans or as a separate listening package.
What is Mention used for?
Mention is used to monitor brand mentions, competitor activity and industry topics across social media, news, blogs and the web. Teams use its sentiment data and reports to manage reputation, measure campaigns, track share of voice and find conversations to join. Replies and publishing are handled through Agorapulse.
Mention vs Brand24: what's the difference?
Both tools monitor online mentions with sentiment analysis and reports. Brand24 is still sold on its own with published prices starting at $199 per month billed annually and a 14-day trial. Mention is now part of Agorapulse and sold as Agorapulse Listening through sales, which makes it a better fit for teams already using Agorapulse.
Who owns Mention?
Mention is owned by Agorapulse, a social media management company. After the acquisition, Agorapulse became the official tool for Mention users who want to publish posts and respond to messages, and from July 2026 the listening product is sold under the Agorapulse Listening name.
Sources
This overview is based on Mention's official website and documentation, checked October 2026.