What is BigSpy?
BigSpy is an ad spy tool and ad library that lets marketers search competitor ads across many advertising networks from one dashboard. It covers 11 platforms, including Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Yahoo, Unity, Pangle and AppLovin. The site claims over a billion ad creatives, updated daily, from about 10 million advertisers in more than 80 countries.
BigSpy launched in 2018 and is aimed at media buyers, ad creators and ecommerce sellers. Beyond searching ads, it tracks competitors, shows trending and rising ads, and offers research for games, apps and TikTok Shop products. A free plan covers Facebook ads, and paid tiers unlock more networks and seats, which makes BigSpy one of the more accessible ad spy tools for small teams. It also lists around 40 ecommerce sites for product research, including Shopify, Amazon, Etsy, Shopee and AliExpress.
BigSpy at a glance
How does BigSpy work?
- Pick a platform
Choose the network you want to research, such as Facebook, TikTok or YouTube, depending on what your plan includes. Higher plans unlock more networks and team seats.
- Search and filter
Search by keyword, advertiser or domain, then filter by country, language, date, format and engagement.
- Analyze competitors
Open an advertiser to see launch times, target audiences and ad history, or follow pages and domains for updates.
- Save inspiration
Download creatives in one click or store them in the inspiration library alongside your own ads. Downloads make it easy to share examples with designers and clients.
- Spot trends
Check trending and rising ad charts to find products and formats gaining momentum.
BigSpy key features
Multi-network ad library
Search ads from 11 networks, including social, video and mobile app ad networks, in one place. Search covers more than 80 countries and 26 languages.
Competitor tracking
Follow advertisers, pages and domains to monitor new launches and targeting choices.
Trending ad charts
See which ads are trending or rising, helpful for spotting new products and creative styles.
Ecommerce product research
Research products across dozens of ecommerce sites, including Shopify stores, Amazon and AliExpress.
App and game ad research
Tools for playable ads, pre-registration pages and app install campaigns on networks like Unity and AppLovin.
TikTok Shop research
Find TikTok Shop ads and products to see what sells on the platform.
Inspiration library and AI tools
Save creatives in collections and use AI creative tools, available even on the free plan.
Why use BigSpy?
- It covers far more ad networks than Meta-only spy tools.
- A free plan lets you test the tool before paying.
- Mobile app and game advertisers get dedicated research features.
- Trending charts make it faster to find winning products and creative styles.
- One-click downloads speed up building a swipe file.
- Ad copy research helps writers see which headlines and phrases competitors repeat.
Who is BigSpy best for?
A good fit for
- Dropshippers and ecommerce sellers researching products
- Mobile app and game marketers
- Media buyers working across several ad networks
- Small teams wanting a free starting point
- Agencies that need a team plan with several seats
Less suited to
- Teams that need analytics on their own ad accounts
- Users who want all networks on a low budget, since full coverage sits on the top tier
- Enterprises needing spend and impression estimates
BigSpy pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $69/month (Starter); free plan available |
Starter adds Instagram and AppLovin, Growth ($159/month) adds Google, YouTube, X, TikTok and Pangle, Scale ($399/month) adds 5 seats, and Ultimate ($499/month) covers all 11 networks. Yearly billing is also offered.
Prices checked October 2026. Vendors change plans often, so confirm on the official BigSpy pricing page before you buy.
BigSpy pros and cons
Pros
- Wide network coverage, including app ad networks
- Free plan for Facebook research
- Useful product and trend research for ecommerce
Cons
- Full network access requires the most expensive plan
- Many advanced networks are locked behind higher tiers
- Company details are not published on the site
BigSpy integrations and platforms
Available on
BigSpy alternatives
See the full shortlist in Best Ad Spy Tools.
BigSpy FAQ
Is BigSpy free?
Yes, BigSpy has a free plan that covers Facebook ads with one seat, including ad creatives, AI creative tools and some research features. Paid plans start at $69 per month for Starter and go up to $499 per month for Ultimate, which unlocks all 11 supported ad networks.
What is BigSpy used for?
BigSpy is used to research competitor ads and find creative ideas. Marketers search ads by keyword or advertiser across networks like Facebook, TikTok and YouTube, track rivals, download creatives and follow trending ads. Ecommerce sellers also use it for product research, and app marketers use it to study install campaigns.
Does BigSpy show TikTok ads?
Yes, but not on every plan. TikTok ads are included from the Growth plan at $159 per month and above. The free plan covers only Facebook, and Starter adds Instagram and AppLovin. BigSpy also offers TikTok Shop ad research for sellers on that platform.
BigSpy vs PowerAdSpy: what's the difference?
Both cover multiple networks with tiered plans. BigSpy has a free plan and stronger coverage of mobile app networks such as Unity, Pangle and AppLovin. PowerAdSpy covers channels like Reddit, Quora and native ads and starts at $69 per month. Pick based on which networks your audience uses.
Is BigSpy good for beginners?
Yes. The free plan lets beginners learn how ad research works without paying, and the interface is built around simple search and filters. As needs grow, beginners can move to a paid plan to add more networks, though costs rise quickly for full coverage.
Sources
This overview is based on BigSpy's official website and documentation, checked October 2026.